1. Language:
Language
is an abstract system of word meaning and symbols for all aspects of culture.
Language includes speech characters, numeral, symbols and gestures of nonverbal
communication. Language is the foundation of every culture. Language tells a
great deal about a culture. In contrast to some others elements of culture,
language permanents all parts of society. People invariably depend upon language
for the use and transmission of the rest of a culture. Language does more than
simply describe reality; it also serves to shape the reality of a culture.
Language can shape how we see, taste, smell, fell and hear. It also influences
the way we think about people, ideas and object around us. A culture’s most
important norms, values and sanction are communicated to people through
language.
2. Norms:
Norms are established standards
of behavior maintained by a society. Norms imposes restrictions on our behavior.
They are model practice; they determine, control and guide our behavior. For
example, in movie theaters in the United States, we typically expect that
people will be quite while the term is showing. Because of this norms, as users
can tell a member of the audience to stop talking so loudly.
Types
of norms: Sociologists distinguish between norms in two ways. Firstly, norms
are classified as:
i.
Formal norms: Formal norms have generally been
written down and involve strict rules for punishment of violators. Law is an
important example of formal norms.
ii.
Informal Norms: Informal norms are generally
understood but are not recorded. Standards of proper dress are all common
example of informal norms. Our society has no specific punishment or sanction
for a person who comes to school or to college dressed quite differently from
everyone else.
Norms are also classified by their relative
importance to society. When classified in this way they are known as:
i.
Mors: Mores are norms deemed highly
necessary to the welfare of a society, often because they embody the most
cherished principles of a people. Each society demands, obedience to its mores
violation can lead to serve penalties.
ii.
Folkways:
Folkways are
mores governing everybody’s behavior whose violation, raises, comparatively
title concern. For example, walking up a “down” escalator in a department store
challenges our standards of appropriate behavior, but it will not result in a
fine or a jail sentence.
3. Values:
Each
individual develops his or her own personal goals and ambitions, yet each
culture provides a general set of objectives for its members. Values are these
collective conceptions of what is considered good, desirable and proper or bad,
undesirable and improper- in a culture. They indicate what people in a culture
prefer as well as what they find important and morally right or wrong. Values
maybe specific such as honoring one’s parents and owning a home, or they may be
more general, such as health, love and democracy. Values influence people’s
behavior and serve as criteria for evaluating the action of others. There is
often a direct relationship between the values, norms of a culture may change,
but most remain relatively stable during any one person’s life time. It is emphasized
that value systems can be quite different from that of own culture.
4. Sanction:
Sanctions
are penalties and rewards for conduct concerning a social norm. Conformity to
norms can lead to positive sanctions such as a pay raise, a medal, a word of
gratitude, or a pat on the back. Negative sanctions include fines, threats, and
imprisonment and even stared of contempt. Implicit in the application of
sanctions is the detecting of norm violation or obedience. A person cannot be
penalized or rewarded. Unless someone with the power to provide sanctions is
aware of the person’s actions.
The
entire fabric of norms and sanctions in a culture reflects that culture’s
values and priorities. The most cherished values will be most heavily
sanctioned, matters regarded as less critical on the other hand will carry
light and informal sanction.
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